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Click on the links to the case studies below to learn more about how Shopper Design principles apply to real life business situations.
Packaging - Where Did My Beer Go?
Packaging - The Question You Should Be Asking About Your Packaging
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Claims - Research Results Across Industries
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Claims - Why Claims is the Best Investment You Can Make on Your Brand
Claims - How Claims Impact Private Label Brand Share
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Product Launch - Why do 70-80% of Launches Fail to Hit Objective?
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